When discussing SaaS products, we usually think of various inbound marketing tools. Companies use these programs to improve their content marketing, social media marketing, email marketing, and brand awareness. However, you can also use SaaS for accounting, logistics, finances, etc.
SaaS marketing campaigns are short-lived processes meant to achieve various company goals. We can use them to increase overall brand awareness, increase demand for a product or service, reduce negative publicity, increase website visitors, etc. Just about any promotional activity can be classified as a marketing campaign. For example, putting leaflets in neighbor’s mail was […]