saas marketing KPIs

Crushing Your SaaS Marketing Goals: Powerful Tactics Every Marketer Should Know About

Crushing Your SaaS Marketing Goals: Powerful Tactics Every Marketer Should Know About B2B SaaS marketing goals can vary from company to company. Most brands focus on things such as acquiring new clients and growing sales. Occasionally, a provider might sacrifice their revenues just to increase brand awareness and build up a specific marketing channel. Once […]

Unlock Profitable Growth: Comprehensive Guide to Essential SaaS Marketing KPIs for B2B SaaS Executives

Unlock Profitable Growth: Comprehensive Guide to Essential SaaS Marketing KPIs for B2B SaaS Executives SaaS marketing KPIs, or key performance indicators, measure the effectiveness of a company’s marketing efforts. KPIs can range from customer acquisition rate, unique visitors, revenue churn rate, customer churn rate, and customer lifetime value. SaaS marketing metrics are specific numbers and […]

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24 Key SaaS Marketing Metrics to Watch

Like other industries, SaaS brands use key marketing metrics to assess performance. Most of these companies depend on key SaaS marketing metrics like online traffic to drive leads, so they commonly use digital channels such as Google, Facebook, and emails. All these metrics are interconnected. While each can provide specific insight, we usually have to […]

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