SaaS marketers swear that emails are the best way of reaching potential customers. According to them, when properly executed, a single campaign can significantly increase a company’s customer base with minimal investment. “Unlike SEO and SMM projects, an email marketing campaign allows you to connect with leads that are usually out of your reach.” […]
The most efficient and direct method for businesses to communicate with their clients is email marketing. Even if social media campaigns may have impressive results, email is still a crucial part of any marketing plan. Marketers in the B2B SaaS sectors are fully aware of the potential of email marketing. Delivering tailored, focused, and effective […]