What is a Fractional CMO? + How To Hire One Chief Marketing Officer (CMO) is the chief marketing executive of an organization or company. A CMO typically reports directly to a Chief Executive Officer (CEO) and works closely with the sales and product development departments. The CMO’s key responsibility lies in developing and executing global […]
What is a Fractional Chief Marketing Officer Service? A fractional CMO service allows you to outsource your entire marketing department. You can hire the best marketers globally, but if they are not working for you daily, it’s like having no team at all. This is why we created our fractional CMO services. When companies outsource […]
How does an outsourced CMO use digital analytics to drive B2B SaaS Growth? Analytics are essential tools for any business owner or marketer. They help us understand our customers better, improve our marketing strategies, and make smarter decisions about growing our businesses. But when it comes to the world of B2B software companies, there’s a […]
31+ Answers to Top FAQs about Fractional CMOs Check out this round-up of Top FAQs users ask about Fractional CMOs In this post, we’ll cover the most common questions you’re probably asked on: What is a Fractional CMO? What can they do? How much do they cost? When should you hire a Fractional […]
7 Ways Smart SaaS CMOs are future-proofing digital marketing in the Age of AI Let’s face the facts… The lifespan of Fortune 500 companies has been reduced four-fold since the 1960s. Fortune 500s used to enjoy an estimated 60-year lifespan on average, just 80 years ago. Now they’re lucky if they survive past 20. […]