b2b saas marketing metrics

Crushing Your SaaS Marketing Goals: Powerful Tactics Every Marketer Should Know About

Crushing Your SaaS Marketing Goals: Powerful Tactics Every Marketer Should Know About B2B SaaS marketing goals can vary from company to company. Most brands focus on things such as acquiring new clients and growing sales. Occasionally, a provider might sacrifice their revenues just to increase brand awareness and build up a specific marketing channel. Once […]

24 Key SaaS Marketing Metrics to Watch

Like other industries, SaaS brands use key marketing metrics to assess performance. Most of these companies depend on key SaaS marketing metrics like online traffic to drive leads, so they commonly use digital channels such as Google, Facebook, and emails. All these metrics are interconnected. While each can provide specific insight, we usually have to […]

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