Comparing SA360 vs Google Ads?
Look no further!
In this blog post, we will dive into the battle between Google Ads vs SA360.
In the end, we can determine which one can boost your digital marketing success.
Think about the resources you put into your campaigns.
Yet, the results are not meeting your expectations.
Don’t worry, you’re not alone!
Many marketers struggle to pick the right platform to supercharge their ROI.
In this guide, we explore the advantages and drawbacks of SA360 and Google Ads. We’ll provide you with insights that can help you make a decision. We’ll discuss each platform’s features to identify strengths and weaknesses.
Join us as we help you figure out which platform empowers you to achieve marketing success. We will help you embrace data-driven decision-making. It’s time to elevate your marketing strategy to new heights.
- SA360 and Google Ads are two separate marketing platforms. Each one has its own unique features and strengths.
- It’s essential to understand the differences between Google Ads vs SA360. This will help you determine which platform is better suited for your search marketing campaigns.
- Both platforms offer their own set of advantages.
The list includes:
Auction Time Bidding or smart bidding strategies,
Scaled campaign management,
Campaign optimization techniques and
Audience targeting options.
- Google Ads is free to use while SA360 has a platform fee.
- Using SA360 and DDA models can enhance your search marketing performance.
1. SA360 vs Google Ads:
In the world of advertising, SA360 and Google Ads are two platforms that maximize ad performance. However, what are SA360 and Google Ads, and how do they vary? Let’s delve into the details of each platform to get a better understanding.
1.1 What is SA360?
SA360, known as Google Search Ads 360 is an advertising management platform developed by Google. Marketers benefit from planning, execution and optimization of search ad campaigns. They get the benefit of managing campaigns seamlessly across multiple search engines. The centralized hub provided by SA360 facilitates performance tracking and analysis. This helps you optimize campaigns faster and make changes at scale.
1.2 What are Google Ads?
Google Ads is an advertising platform that enables you to create search, display and video ads. These ads can run on the vast array of networks owned by Google. These networks include search engine results pages, display networks and video platforms. With the help of Google Ads, marketers have the ability to target keywords, demographics and interests. This unlocks the option to reach a desired audience and drive targeted traffic for any website. You can launch a YouTube campaign or performance max campaigns.
Let’s look at some differences between SA360 and Google Ads;
1. Scope and Scale:
SA360 is specifically designed for large-scale advertisers and enterprises. The features and capabilities are designed for scalable campaign management. The platform provides a range of functions. These include bid management, automated bidding options, DDA models, and advanced reporting. On the other hand Google Ads caters to an audience that includes small and medium-sized businesses. It offers advertising features at an accessible level.
2. Integration and Data Accessibility:
SA360 integrates with products within the Google Marketing Platform, such as Google Analytics 4. This integration allows marketers to gather insights while streamlining their overall advertising efforts. SA360 has better data collection capabilities than Google Ads.
Google Ads also offers advertisers insights for monitoring campaign performance. This allows you to make great campaign optimization decisions.
In terms of optimization and automation, SA360 stands out with its capabilities. It utilizes bidding algorithms, machine learning and real-time data, to optimize performance. Now, while Google Ads does provide optimization features, it doesn’t match the level of automation found in SA360.
When it comes to choosing the platform for advertising, both SA360 and Google Ads are popular options. They provide tools for enhancing ad performance. There are distinct differences that make each platform unique. Advertisers need to understand these distinctions to decide which platform suits their needs.
Let’s explore the contrast between SA360 and Google Ads, in terms of features and capabilities. SA360 is an enterprise-level platform designed for managing and optimizing large-scale campaigns.
It offers bid management, automated rules and cross-channel campaign management. It can support cross-channel remarketing for Facebook Ads. It also supports cross-channel social reporting and can include Twitter Ads (X). As of 2023, it does not support other social channels like TikTok, Pinterest or Reddit.
SA360 also provides integrations with Google products and third party tools. This makes it a powerful solution for advertisers who have a lot of data. On the contrary, Google Ads is a user platform that caters to advertisers of all sizes. It offers a wide range of ad formats, including; search ads, display ads, video ads and shopping ads. Google Ads is renowned for its keyword targeting capabilities. It provides access to Google’s network of websites and apps.
SA360 serves as an enterprise level platform equipped with features to manage large scale campaigns. Google Ads offers a beginner platform with a diverse array of ad formats.
Campaign Management and Optimization:
SA360 empowers advertisers to enhance performance tracking across different channels and campaigns through CM360. For example, you could upload offline Salesforce conversion data and tie it back to an online ad.
It includes bidding strategies, audience targeting options and automated rules for optimized ad performance. SA360 can support bulk changes and edits with ad templates. The platform provides reporting and analytics for an in-depth campaign analysis.
On the other hand, Google Ads simplifies the campaign management process through its sleek user interface. This allows advertisers to create and launch ad campaigns quickly.
It offers bidding choices and keyword suggestions to help advertisers optimize their campaign performance. While it might not have the level of detail as SA360, Google Ads provides tools for improving ad performance. The main point is that SA360 offers campaign management capabilities and detailed reporting.
However, Google Ads has a user interface and automated optimization tools. In terms of cost and pricing structure, SA360 is a paid tool. It’s expensive compared to Google Ads. This is due to enterprise-level features and extensive campaign management capabilities.
It suits advertisers with big budgets and complex campaign requirements. When running a search marketing campaign, selecting the right platform is crucial. With numerous options available, it can be overwhelming to determine which one best fits your needs. In this section, we will explore the differences between SA360 (new Search Ads360) and Google Ads.
SA360, previously known as DoubleClick Search, is a robust platform that provides scalability and advanced features. It’s meant for larger and more intricate advertising campaigns. It’s designed to handle high-volume campaigns while offering reporting and scalable optimization potential.
Here are some notable features of SA360:
1. Integrations with Google products:
SA360 seamlessly integrates with GA4, Display & Video 360 and Google Tag Manager 360. This allows for a seamless approach to managing campaigns.
2. Managing campaigns across channels:
SA360 enables you to manage and optimize campaigns across search engine platforms such as Google, Bing, and Yahoo. This expands your reach and maximizes campaign performance.
3. Advanced bidding strategies:
SA360 offers a range of bidding strategies like automated bid management and enhanced. On top of that, others like tROAS, tCPA, and portfolio bid strategies are available. These strategies utilize ML algorithms to optimize bids so you can achieve better ROI goals.
4. Data-driven insights:
SA360 provides reporting and analytics, including dashboards and attribution modeling. These insights provide an understanding of campaign performance. This empowers you to make data-informed decisions to achieve optimal performance.
5. Google Ads: Simplicity and Reach
Google Ads is an advertising platform (previously known as Google AdWords). It boasts a simple user interface for businesses of all sizes. It allows you to gain reach based on your budget. You can reach 90% of the audiences out there with Google Ads. The user interface is easy to navigate and learn.
When considering which platform to choose, there are factors to keep in mind:
1. Setup and management:
Google Ads is known for its user interface and simple processes. Are you new to advertising? Don’t worry! You’ll find it easy to create and manage ad campaigns. The platform provides step-by-step guidance and best practices for setting up campaigns.
2. Wide audience reach:
With Google Ads you have the freedom to advertise on the Google Search Network, Google Display Network, YouTube and Partner sites. This extensive reach ensures that your ads can reach the best audiences. That way you can increase your ROI.
3. Diverse ad formats:
Google Ads offers a range of ad formats to choose from.
You can choose from:
- Text ads
- Display ads
- Video ads
- Shopping ads
- App ads
You can select the format that works best for your campaign objectives.
The Benefits of Utilizing SA360 for Your Search Marketing Campaigns
When it comes to search marketing, using these tools can enhance your performance. The top standout tool in the industry is SA360 (Search Ads360). This platform can improve the ROI of your search marketing efforts in the following ways.
1. Streamlined campaign management:
SA360 provides a dashboard that shows performance across engines. It simplifies campaign management across Google, Bing, and Yahoo search engines.
With one user interface, you have the convenience of creating and optimizing campaigns. You can track your campaigns and save time by managing various accounts in one place.
2. Complete insights across channels:
Unlike Google Ads, SA360 provides reporting capabilities that span channels like search, display, video, and social. This integrated view allows you to gain deeper insights into customer journeys. This allows you to make data-informed decisions to enhance your search marketing strategy.
3. Advanced bid automation:
SA360’s impressive bid automation features are designed to enhance campaign performance. Using AI algorithms and machine learning, the platform automatically adjusts bids near real-time. It is powered by AI and platform analytics that provide superior bidding. This ensures that your ads appear in the most profitable positions. Such automation optimizes your budget allocation while maximizing your ROI.
4. Attribution modeling:
Accurately measuring your marketing efforts requires advanced attribution modeling. SA360 offers a range of attribution models beyond click attribution. You can select last-click or DDA attribution. This will help you assign credit to all touchpoints along the customer journey. DDA modeling, as of 2023, is the gold standard.
DDA allows you to measure the performance of your campaign in a precise fashion. It also enhances your ability to streamline budgets.
5. Integration with the Google Marketing Platform:
SA360 smoothly integrates with tools in the Google Marketing Platform like Campaign Manager, DV360 and Google Analytics. This integration allows you to share your data easily. It provides insights across various marketing channels. Thus enabling you to create more cohesive and successful campaigns.
Key takeaway: SA360 offers advantages that can supercharge your sea campaigns.
- Effortless campaign management
- Enhanced insights across channels
- Advanced automation for bidding
- Advanced attribution modeling
- Seamless integration with the Google Marketing Platform
The Benefits of Using Google Ads for Your Search Marketing Campaign
Comparing Bid Strategies in SA360 and Google Ads
When it comes to maximizing ad performance, bid strategies play a key role in both SA360 and Google Ads. While both platforms offer bid strategies, there are differences that marketers should consider. Let’s take a look at the bid strategies in SA360 and Google Ads. We can explore how they can impact the success of your campaigns.
1. Manual Bidding:
In SA360 manual bidding empowers marketers with control over their bids. They can manually set bid amounts based on their desired targets and objectives. Similarly Google Ads also provides bidding options. Advertisers can set bids at either the ad group or keyword level according to their campaign goals and budget.
2. Enhanced CPC (eCPC):
SA360 introduces a version of CPC called eCPC. This automatically adjusts bids based on the likelihood of a conversion. This allows for optimized bidding during each auction to increase conversions. Google Ads also offers ECPC bidding that utilizes machine learning algorithms to adjust bids. This ensures auctions are given preference to clicks that are more likely to result in conversions.
3. Cost Per Acquisition (CPA) Targeting:
SA360 enables advertisers to set a desired cost per acquisition (CPA). This is how the platform will auto-adjust bids based on data and machine learning. That’s how it can achieve that target. Similarly, Google Ads offers the Target CPA bid strategy. It auto adjusts bids to meet the desired CPA. It does that by leveraging user data and contextual signals. SA360 infuses more proprietary signals into bidding. For example, a user is idling at a bus stop vs being underground with a bad signal.
4. Return On Ad Spend (ROAS) Targeting:
SA360 provides the Target ROAS bid strategy. This allows advertisers to maximize their return on ad spend (ROAS) by setting a specific ROI target. The platform then automatically adjusts bids to reach that goal.
Google Ads also offers the Target ROAS bid strategy. It optimizes bids using data and machine learning to maximize conversion value. This ensures the platform achieves the desired ROAS.
When it comes to comparing bidding strategies, SA360 and Google Ads offer a range of options for marketers. Both platforms provide bid strategies like ECPC, Target CPA, and Target ROAS. It’s important for marketers to consider their campaign goals and budget constraints when making decisions about bidding strategies. The level of control desired is also a factor to consider.
Both SA360 and Google Ads have implemented bid strategies to achieve campaign performance. You can effectively utilize the bidding capabilities on either platform. Convert your desired audience. SA360 enables explicitly scalable execution of this process.
Here are two key points to take advantage of:
1. Utilize the bidding strategies:
SA360 and Google Ads offer a variety of bidding strategies that can optimize your campaign performance. For example, you can leverage bid strategies like Target CPA (cost per acquisition) or Target ROAS (return on ad spend). These strategies automatically adjust your bids based on your campaign objectives, ultimately improving performance by optimizing bids for conversions or revenue.
2. Harness the power of audience targeting:
Audience targeting plays a role in optimizing campaigns. In SA360 specifically, you can leverage audience segments to target groups of users who are more likely to convert. You can create custom segments by analyzing audience data. Make bid adjustments accordingly.
By following these recommendations, you’ll be able to decide about bidding strategies while maximizing the effectiveness of your campaigns on both SA360 and Google Ads platforms.
Similarly, Google Ads provides options for targeting audiences. These options include affinity audiences, in-market audiences, and custom intent audiences. By focusing on your target audience, you can generate high-quality leads. Achieve campaign performance.
3. Implement A/B testing:
A/B testing is a strategy for optimizing campaigns in both SA360 and Google Ads. It involves creating versions of your ads or landing pages and comparing their performance to determine which elements yield results. This data-driven approach empowers you to make decisions that enhance campaign performance.
Experiment with aspects such as ad copies, headlines, calls to action, and landing page designs to discover messaging that resonates well with your intended audience.
4. Enhance ad copy and ad extensions:
Captivating ad copy and effective ad extensions are factors in driving campaigns. Craft engaging ad copy that grabs the attention of your audience by conveying the value proposition of your product or service.
Utilize ad extensions like site links, callouts, and structured snippets to provide information and enhance the clarity of your ads. Remember to align your messaging with the user’s search intent while incorporating keywords to improve the quality and fuel relevant advertisement offers.
5. Monitor and analyze performance metrics:
Monitoring and analyzing performance metrics is crucial for campaign optimization purposes. Both platforms give you access to data analytics tools and provide insights on campaign performance. Pay attention to metrics like click through rate (CTR), conversion rate, and cost per acquisition (CPA) as they provide information for evaluating campaign effectiveness.
6. Remarketing and targeting:
When it comes to remarketing and targeting audiences, both SA360 and Google Ads offer these tools. Such options can greatly improve the performance of your ads.
Let’s take a look at how.
1. Audience Segmentation:
SA360 provides advertisers with a feature for audience segmentation. Segmentation allows you to create targeted groups based on various factors. Factors include browsing behavior, demographics, and past interactions. This level of detail enables you to customize your messaging dynamically for specific segments. Of course, it boosts the potency of your ad campaigns.
In Google Ads, there is also an option for audience segmentation. However, it may not offer the same level of sophistication as SA360. Advertisers can utilize defined audiences. The audience lists include affinity, in-market segments, custom audiences using website visitors, and app users. You can also upload your own customer data. While this method is still effective for targeting audiences, SA360’s audience segmentation means are more advanced.
2. Dynamic Remarketing:
SA360 excels in the realm of remarketing. It does this by allowing advertisers to deliver ads to users who visit your website or app. This dynamic approach automatically showcases products or services. It’s based on the user’s interactions, leading to higher engagement rates and conversions.
Google Ads also offers remarketing. It has some limitations. It mainly focuses on e-commerce advertisers. Allows them to create product ads that showcase products relevant to a user’s browsing history. While it is effective for e-commerce businesses, SA360’s capabilities for remarketing are more comprehensive.
Both SA360 and Google Ads allow advertisers to upload customer information. The data is then used to target individuals based on their contact details. This feature, called Customer Match, can be precious for remarketing purposes. It allows advertisers to create campaigns for existing customers to upsell or cross-sell. Segments or even target lapsed customers to reignite their interest.
SA360 and Google Ads also provide the option to target audiences. You can target groups of users who share similar traits with existing customers or website visitors. By targeting these audiences, advertisers can expand their reach. You can also tap into new potential customers who exhibit behaviors or interests similar to those of the existing audience. This can be a way to drive growth and increase brand awareness.
In summary, both SA360 and Google Ads offer features for remarketing and audience targeting. SA360 excels in audience segmentation and dynamic remarketing capabilities.
While Google Ads provides options for customer match and similar audiences.
Advertisers should note the importance of utilizing DDA attribution models in both platforms.
Today, these attribution models are essential. They help improve the understanding and effectiveness of marketing channels. Such insights allow advertisers to optimize ad performance. Thus, you’re empowered to make decisions based on real-world data. This can help you ultimately maximize ROI.
In this section, we will delve into the data driven attribution models offered by SA360 and Google Ads.
1. Last Click Attribution:
The last click attribution model is a common approach. It attributes the credit for a conversion to the ad that a user clicked on. Of course, it’s tied to your desired action. However, it fails to take into account touchpoints along the user journey. This isn’t good because you don’t know how this may have influenced their decision. So, by default, this is what you start with. However, later down the line, you want to move away from this model.
2. First Click Attribution:
First, click attribution assigns all credit for a conversion to the ad that a user interacted with. This model recognizes the significance of the touchpoint. Overlooks any subsequent touchpoints that may have contributed to the conversion.
3. Linear Attribution:
With attribution, equal credit is assigned to each touchpoint in a user’s journey towards conversion. This model ensures that every interaction receives recognition for its contribution throughout the process.
For instance, a user engages with three ads before making a purchase. In this case, each ad would receive a share of the credit divided into thirds. This approach provides a more holistic perspective on the customer journey. However, it may not completely capture the true influence of each touchpoint.
4. Time Decay Attribution:
Another attribution model called Time Decay Attribution gives weight to touchpoints that occur closer in time to the conversion. The touchpoint, right before the conversion, receives the credit, while earlier touchpoints gradually receive credit. This model acknowledges that earlier touchpoints have a diminishing impact as users move closer to purchasing.
5. Position Based Attribution:
Also known as U-Attribution, it assigns 40% credit to both the last touchpoints. It does this while evenly distributing 20% of credit among the intermediate touchpoints. This model values both final touchpoints while acknowledging the contribution of those in between.
Each of these attribution models has its advantages and can be beneficial in different situations. Advertisers use these models to gain insights into customer journeys and allocate resources effectively. It is crucial to analyze this data. It’s because it determines which attribution model aligns best with your business goals.
Key Takeaway: SA360 and Google Ads provide a range of attribution models. The models use the data to help advertisers better understand the effectiveness of their campaigns. These platforms have features allowing advertisers to take advantage of third-party tools and integrations. These features help them enhance their ad performance and achieve stronger ROI.
One significant benefit of both SA360 and Google Ads is the ability to integrate with Data Management Platforms (DMPs). This integration enables advertisers to access audience data to target segments with highly relevant ads. By connecting with a DMP, advertisers can ensure that their ads reach the audience, increasing the chances of conversions.
Another effective strategy GMP offers is remarketing through Dynamic Creative Optimization (DCO). This approach allows advertisers to deliver dynamic ads based on users’ previous interactions with their brand. By customizing ads in this way, advertisers can significantly increase user engagement.
Furthermore, these platforms offer integration options for third-party bid management platforms. Having a bid management strategy is crucial for maximizing ad performance. By utilizing these third-party bid platforms, advertisers can optimize their bidding strategies effectively.
Accurate data analysis plays a role in optimizing ads and driving performance. Both platforms allow advertisers to integrate 3rd party analytics platforms. This helps set up a source of truth and tie it back to their campaigns. This integration helps identify trends and measure KPIs accurately. Such benefits enable marketers to make data-driven decisions to improve campaign performance.
Managing advertising campaigns across channels can be challenging. However, SA360 and Google Ads simplify this process by integrating with channel campaign management platforms. This integration ensures consistency in messaging. It also optimizes budget allocation and delivers a consistent brand experience across channels.
By harnessing the power of third-party platforms within SA360 and Google Ads, advertisers can benefit from many targeting capabilities.
These targeting capabilities include:
- Dynamic ad personalization features
- Advanced bid management options
- Comprehensive reporting tools and
- Streamlined cross channel campaign management
The Future of Search Engine Advertising: SA360 vs Google Ads
In the changing world of advertising, SEM continues to be a crucial aspect of marketing strategies. Two dominant platforms, SA360 and Google Ads have emerged as players in this field. In this section we will explore the future of search engine advertising. We’ll compare the features, capabilities and benefits offered by SA360 and Google Ads.
SA360: A Comprehensive Advertising Solution
1. Unmatched Integration and Data Insights
SA360 seamlessly integrates with the Google Marketing Platform. The platform empowers advertisers to utilize channel data for effective campaign optimization. This integration provides insights into the customer journey. It helps allocate budgets efficiently across various touchpoints.
2. Advanced Bid Optimization and Automation
With its ML algorithms SA360 enables bid automation that ensure your ads reach the audience at the most opportune times. The platform’s automation capabilities allow for campaign management and scaling. This is freeing up marketer’s time to focus on other initiatives.
3. Customizable Reporting and Visualization
SA360 offers advanced reporting functionalities. They allow advertisers to tailor reports according to their (KPIs) and metrics.
This platform is revolutionizing search engine advertising. It’s doing so by offering features that help SaaS businesses optimize their campaigns on auto-pilot. All this while providing deeper insights into their customer behavior.
The platform’s user-friendly visualizations enable users to quickly gain insights. This makes it easy for marketers to make data-driven decisions.
Google Ads: Reaching a Wider Audience, with Simplicity
1. Reach and Network:
Google Ads takes advantage of the reach of the Google Search Network. The platform is ensuring that your ads get traction from a range of audiences across different devices.
The platform’s Display Network allows advertisers to display captivating ads on partner websites. This allows for expanding their brand’s visibility and reach. The GDN helps improve brand awareness and fill the top of the funnel. While the leads are not super qualified, GDN is great for brand awareness.
2. User Friendly Interface and Campaign Management:
Google Ads offers an interface that’s easy to navigate for both beginners and experienced advertisers. Thus, allowing for effortless campaign setup and management.
The platform simplifies keyword research, ad creation and targeting options. Such simplicity makes it accessible for SMBs and Enterprises.
3. Effective Tracking and Optimization:
Google Ads provides extensive performance tracking tools. You can use conversion tracking to measure the impact of your campaigns.
The platform also offers optimization suggestions to improve campaigns based on past performance. You can take advantage of automated bidding strategies that enhance campaign performance.
Key Takeaway: Both SA360 and Google Ads are advertising platforms for search engines.
While Google Ads is a great start for any size brand, SA360 offers better reporting and stronger bidding opportunities.
Making the Right Choice: SA360 or Google Ads, for Your Digital Marketing Success
Selecting the ideal platform to enhance your campaigns can feel overwhelming. With numerous options available it’s crucial to grasp the distinctions and strengths among advertising solutions. In this section, we will explore the comparison between SA360 and Google Ads. We will be aiding you in making an educated decision that sets the stage for your marketing triumph.
1. Understanding the Core Capabilities:
SA360 is an enterprise level platform that offers features for managing and optimizing campaigns at scale. It serves as a hub for handling and refining paid search campaigns across multiple search engines.
On the other hand Google Ads (formerly known as Google AdWords) caters to businesses of all sizes. It provides a user-friendly interface for creating and managing various online advertising campaigns. These include search ads, display ads, google shopping ads and video ads.
2. Scalability and Flexibility:
When it comes to scalability and flexibility SA360 shines brightly. It empowers advertisers to efficiently handle large scale sea campaigns while offering customization options.
With its integration capabilities SA360 allows marketers to import data. Marketers can import data from many sources and utilize bidding strategies to achieve specific goals. Thus, you can easily enhance performance across multiple channels.
You can import data into Google SA360 (formerly DoubleClick Search) from:
- Your Salesforce or Hubspot CRM (customer match data)
- GA4 and Adobe Analytics
- Social Channels (Facebook, Twitter, LinkedIn)
- (Formerly Bing Ads) – Microsoft Advertising and Google Ads
Google Ads while not suitable for large scale businesses provides a platform that caters to the needs of smaller enterprises. It offers users features for setting up campaigns, managing keywords and tracking performance. Moreover, Google Ads provides localized targeting options and extensions making it an excellent choice for businesses with a focus on regions.
When it comes to reporting and optimization capabilities SA360 holds an advantage. Marketers can access insights and comprehensive performance metrics across their campaign’s ad groups and keywords. The platform offers attribution modeling to understand the impact of touchpoints in the customer journey.
With bid management tools and automated bidding options available in SA360 advertisers have the power to optimize their campaigns based on performance objectives.
Google Ads also provides reporting and optimization features. It’s relatively more straightforward compared to SA360. Advertisers can track performance metrics very effectively. While doing so, you can implement bidding strategies that use Google’s machine learning algorithms for bidding.
Although, the range of optimization options might not be as extensive as SA360. Nonetheless, Google Ads still equips advertisers with tools for maximizing ad performance.
Managing your budget is a factor in ensuring the success of any advertising campaign. It’s essential to assess your needs and goals before making a decision on whether to invest in SA360.
Both platforms offer tools and features that can help maximize your advertising performance. SA360 provides bidding strategies and cross channel insights allowing you to optimize campaigns across platforms for better results.
On the other hand Google Ads offers a user interface and extensive reach across the Google network. Regardless of which platform you choose, what truly matters is your ability to effectively refine your campaigns for impact.
What is the effective method for attributing data to drive insights?
Attribution involves identifying the factors that contribute to a product or website’s performance. This entails recognizing the actions that lead a visitor to make a conversion. After that, it’s all about properly assigning credit to the correct sources.
SA360 also enables advertisers to create custom DDA models right in the UI. If you pair it with SA360’s Natural Search feature, SA360’s DDA models can attribute conversions to organic traffic. This is very powerful because SA360 advertisers may build up to five DDA models at any given time. On the other hand in Google Ads, you can only build one DDA model off of just Google Ads data.
In conclusion, you have to carefully evaluate your options and decide if SA360 is the right move for your brand. If you have any questions, don’t hesitate to message us.