SaaS Marketing

The SAAS Email Marketing Playbook

The SAAS Email Marketing Playbook: How To Dominate Digital Marketing With Emails

SaaS marketers swear that emails are the best way of reaching potential customers. According to them, when properly executed, a single campaign can significantly increase a company’s customer base with minimal investment.    “Unlike SEO and SMM projects, an email marketing campaign allows you to connect with leads that are usually out of your reach.” […]
Best SaaS Marketing Resources to Boost Your Business Success

Best SaaS Marketing Resources to Boost Your Business Success

As a marketer or SaaS business, staying ahead in the ever-changing digital landscape can seem daunting. With new marketing tools, platforms, and strategies emerging every day, it’s hard to know where to start to improve your marketing efforts. One thing is for sure, having a solid and effective marketing strategy can be just what’s needed […]
15 Best SaaS Marketing Campaigns

15 Best SaaS Marketing Campaigns To Inspire Your Next Big Campaign

SaaS marketing campaigns are short-lived processes meant to achieve various company goals. We can use them to increase overall brand awareness, increase demand for a product or service, reduce negative publicity, increase website visitors, etc. Just about any promotional activity can be classified as a marketing campaign. For example, putting leaflets in neighbor’s mail was […]
9 High-Converting SaaS Email Marketing Examples You Can Use Now

9 High-Converting SaaS Email Marketing Examples You Can Use Now

The most efficient and direct method for businesses to communicate with their clients is email marketing. Even if social media campaigns may have impressive results, email is still a crucial part of any marketing plan.  Marketers in the B2B SaaS sectors are fully aware of the potential of email marketing. Delivering tailored, focused, and effective […]
Easy 3-Step Framework To Create a SaaS Startup Sales Strategy

Easy 3-Step Framework To Create a SaaS Startup Sales Strategy

Even if you have an incredibly cool app, your success will vary based on marketing. Unfortunately, many IT experts simply try to wing it when it comes to promotional activities. And by the time they realize things aren’t going as planned, they’re neck-deep in massive debts. There’s a reason why banks and other lenders ask […]
How Much Do SaaS Companies Spend On Marketing

How Much Do SaaS Companies Spend On Marketing?

  This is a common question that SaaS companies face when allocating their marketing budget. There are many factors to consider when making this decision, such as the size of the company, the stage of the product (pre-launch, MVP, PMF, Growth-Phase, Hyper-scaling), and the growth goals of your marketing team. Generally, B2B SaaS companies will […]
What is SaaS Marketing

What is SaaS Marketing? SaaS Marketing Meaning + [13 Killer SaaS Marketing Strategies]

In this article, we’ll discuss the SaaS marketing meaning, providing you with a SaaS marketing definition. We’ll also go into detail on “Why is SaaS Marketing different?” and “How is SaaS marketing different?”. After that, we’ll discuss the top SaaS marketing strategies for your brand as well. You can use the above content map to […]
Easy-To-Follow SaaS Marketing Plan Template For Hyper Growth

Easy-To-Follow SaaS Marketing Plan Template For Hyper Growth

As a B2B SaaS owner, you’re probably working late hours and feeling overwhelmed with responsibilities, from managing your team to improving your service. Planning is a crucial aspect of any business, regardless of the industry. However, with everything happening in your B2B SaaS company and the market changing so rapidly, you probably have little to […]