What is a Fractional CMO

What is a Fractional CMO & Hiring a Savvy Executive

What is a Fractional CMO? + How To Hire One Chief Marketing Officer (CMO) is the chief marketing executive of an organization or company. A CMO typically reports directly to a Chief Executive Officer (CEO) and works closely with the sales and product development departments. The CMO’s key responsibility lies in developing and executing global […]
Outsourced CMO Services

Why Hiring Outsourced CMO Services Can Accelerate SaaS Growth

Why Hiring Outsourced CMO Services Can Accelerate SaaS Growth Chief Marketing Officer (CMO) is the person who oversees all marketing activities of an organization. CMO services include every marketing service from advertising to social media, email marketing, content marketing, search engine optimization, website design, and account-based marketing. The CMO will also be responsible for managing […]

The Ultimate Guide to Fractional CMO Services for a B2B SaaS

What is a Fractional Chief Marketing Officer Service? A fractional CMO service allows you to outsource your entire marketing department. You can hire the best marketers globally, but if they are not working for you daily, it’s like having no team at all. This is why we created our fractional CMO services. When companies outsource […]
Strategies For CMOs

7 Clear-Cut Strategies For CMOs To Future Proof Digital Marketing Today

7 Ways Smart SaaS CMOs are future-proofing digital marketing in the Age of AI   Let’s face the facts… The lifespan of Fortune 500 companies has been reduced four-fold since the 1960s. Fortune 500s used to enjoy an estimated 60-year lifespan on average, just 80 years ago. Now they’re lucky if they survive past 20. […]