Spotting the Best SEM Company for B2B SaaS
SEM stands for Search Engine Marketing. This marketing technique refers to using paid advertising to promote websites or other digital content. The goal of SEM is to increase traffic to a site through paid search results and drive pipeline for your B2B SaaS.
SEM has become a significant part of any digital marketing strategy for businesses around the globe. SEM should be tightly integrated into your over digital marketing strategy and other marketing channels that include:
- Social media marketing,
- Mobile advertising,
- Email marketing,
- Content marketing,
- Digital advertising,
- Display advertising,
- Amazon marketing,
- Facebook Ads
- Twitter Ads
- Linkedin Ads
In this article, we will be discussing how to find the best SEM companies. We will also provide you with some tips on what to look for when choosing an agency.
Why Is SEM Important for B2B SaaS?
Here are the key reasons why SEM services are essential for your business:
Increases Brand Awareness
SEM can also help to improve your brand awareness. When people see your ad, they will also see your company name and logo. Over time, this will help create an association between your company and the products or services.
The great thing about SEM is that you get to control where customers see your website. For example, you can advertise only on SERP instead of on other websites. This allows you to set the tone in which customers see your brand and the associations they draw with it.
You can set up search engine marketing campaigns that bring in qualified traffic and increase your market share through keyword analysis.
Improves Customer Retention & Reduce Churn
SEM campaigns can be designed to target the same potential customer again and again. This is known as retargeting or remarketing. Generally, a potential customer decides to purchase after seeing an ad multiple times. This is where retargeting comes into play, as it gives your audience a chance to purchase from you numerous times.
Retargeting can also take the form of targeting customers who have purchased from you in the past. This is a great way to improve customer retention and increase the chances of becoming a long-term customer base.
For example, an analysis of the customer buying cycle will provide a deeper understanding of the strategies that work for improving the conversion rate. An SEM agency can use this data to set up better ad campaigns that ladder up to more revenue for your B2B SaaS. This will have a more significant impact on your company’s long-term growth and brand image than developing a strategy without key metrics.
Boosts Sales Conversion Rates
SEM is a powerful tool for improving your website’s sales conversion rates. People can easily find your website through organic search results; they are more likely to buy from you. You can run a targeted text-based ad that only customers interested in the product will see it. This immediately improves the chances of customers clicking on your ad.
SEM also provides a higher return on investment (ROI) than other forms of marketing. You only pay for the ads when people click on them. You don’t have to worry about wasting money on ads that no one sees.
For example, if you run a B2B SaaS company that serves B2B customers, you will want a custom strategy whereby the target audience sees your ads. Generally, running generic non-targeted ads online will reduce your ROI. This is where SEM can play a crucial role. You can set up a campaign, assess monthly reports and target your customer base with precision and tap into your customer’s intent by controlling for user intent with keyword match types.
Builds Trust and Credibility
SEM can also help to build trust and credibility for your website. When people see your ad on a major search engine like Google or Bing, they will know that you are a credible source of information. They will also be more likely to trust your company if they know that you are willing to spend money on advertising.
Marketing is also a great way to tell the customers more about your brand. For example, if you run an online platform that small pharmacies use, you can rely on targeted content strategies to tell customers how to use your software to get the most out of it. This will increase their trust in your company and make it more likely for them to purchase from you.
Increases Online Visibility and Traffic for your B2B SaaS
One of the main benefits of search engine marketing services is that they can increase your brand’s visibility in the search engine and drive significant traffic to your site. They are displayed at the top of search engine results pages (SERPs) when you purchase ads. As a result, more people will see your ad and be likely to click on it.
As per Backlinko studies, most consumers only look through the first page of search engine results. This is why ranking high can significantly impact the number of customers that see your website.
For example, let’s say you provide a database that plumbers use. You can hire search marketing experts to boost your rankings on Google and get you to the top of the first page. Then, once user click through to your website you can use video marketing services that explain how your software is used. This would increase engagement with your brand, get you targeted qualified traffic and ultimately get you better leads that can be nurtured to become a customer with high LTV.
Generate More Qualified Leads
One of the most effective uses of SEM is to generate leads that can be converted to customers. As SEM relies on targeted advertising, the users who see the advertisements from your company are already interested in the product or services you offer.
This is a great way to connect with potential customers who may not have found your website through organic search results. You can use your SEM campaign to encourage them to leave their contact information. For example, the marketing ad could offer a free trial in exchange for their email ID or phone number. Once you have the contact information, you can regularly follow up with the leads through email or phone calls and grow your customer base.
What Can A Search Engine Marketing Agency Do For You?
If you are looking for a reliable and effective way to improve your website’s visibility, hiring the best SEM companies can help. They offer a wide range of digital marketing services to help your business grow. Some of the most common services include:
Set Up A Data-driven Marketing Strategy
The best SEM companies understand what works and what doesn’t in online marketing strategies. Analyzing data and using analytics tools can create an efficient system that increases conversions.
The best thing about data-driven strategies is that they directly reach out to your target audience. This means that you can better understand what content resonates with your customers. It also helps you conduct in-depth keyword list analysis to identify which search volume and search term will perform well so you can focus your efforts on them.
Let’s say you own a B2B SaaS company that serves a niche customer base. In this case, the best SEM agencies can conduct in-depth keyword research and develop a keyword strategy that better targets your audience. Once the campaign has been set up, the agency can then review the advertising KPIs and update them as needed.
Improve Return on Investment (ROI)
SEM agencies also help improve ROI. Using the right tools and strategies can ensure that you get the most out of your marketing budget. This includes using a keyword research tool and ad placements to reach the right audience segments.
Moreover, they also track conversions to see how well your campaigns are performing. By analyzing this data, they can fine-tune your campaigns to get even better results.
Create a Customized Plan for Your Needs
No two B2B SaaS businesses are the same, even if they’re in the same niche. This is why it’s crucial to have a customized plan that meets the specific needs of your business. The best SEM agencies will take the time to understand your business goals. They will then create a program designed to help you achieve those goals.
For example, if you want to increase brand awareness, the agency will create a campaign to increase traffic to your website. If you’re going to grow your audience on social media channels, the company might use direct online marketing strategies designed for a particular platform.
Get First Rank in Search Results
One of the essential things a search engine marketing company can do for you is rank higher on search engine results pages. Compared to Search Engine Optimization (SEO), Google Ads or Bing Ads can quickly get you the first rank.
An SEO agency typically uses an SEO strategy for increasing visibility. Exclusively relying on SEO strategies is a long-term investment that can take months or even years to see results. In contrast to the work of SEO companies, search marketing agencies are a short-term investment that can immediately give you better leads through search campaigns.
The digital marketing agency can help you find the correct bids, keywords, and customer base and more efficiently show the relevant ad content to your target audience.
Marketing Campaign Audits
Regular audits of your marketing campaigns are essential to ensure that you get the most out of your investment. The best SEM companies audit marketing campaigns to find the most effective way for you build an online presence. They will look at all aspects of your previous and present campaign and suggest how to improve performance.
For example, you might have set up a Google Ads or Facebook Ads campaign in the past. While setting up a new campaign, the agency will look at your past campaign results to see what worked and what didn’t. They might look at the target market, existing customer base, PPC advertising, and Google Analytics to create a more effective campaign this time around. It can be anything from modifying the set of SEO services you use or advertising strategy for a different search marketing strategy.
With the help of good search engine marketing services, you can take your business to any market quickly. An SEM company can help you create multilingual campaigns so that people worldwide can find you by setting up multiple marketing channels.
This is especially helpful if you target countries where English is not the primary language. The agency will ensure that your website and marketing materials are translated correctly into the target language. The online advertising might look different based on the customer base you are targeting.
For example, the SEM agency might first analyze the market by finding competitive keywords, checking Ad campaign performance, running a few Google Ads campaigns, or marketing on social media platforms. Once they have enough data on organic SEO, the agency will then help you create a search engine marketing strategy relevant to the local market.
How to Find the Best SEM Company for your B2B SaaS?
Now that you understand the importance of SEM, it’s time to find a company that can help you get started. It is vital to keep the following in mind to hire the best SEM company:
Check out client testimonials.
The best way to choose a good SEM company is by checking out reviews from previous clients. If the company has a lot of positive reviews from hundreds of clients, it will likely be able to deliver on its promises.
SEM marketing usually includes running search campaigns through Google Ads, Microsoft Ads, Yahoo or Baidu, depending on your market. Therefore, it’s best to search for testimonials left by clients who had similar projects like yours, particularly on marketplaces like clutch.co or Designrush.com.
Look at the company’s experience.
Not all SEM companies are created equal. The best SEM companies have more experience than others in certain areas. For example, if you are looking for help with an SEO brand, you will want to find a company with a ton of experience in your specific niche.
Similarly, if you are in a highly competitive industry, you will want to find a company with extensive experience in this area. This way, they will be able to tailor the campaign specifically for your needs and use the firm’s deep expertise.
With search marketing, experience goes a long way in ensuring that the company knows what they are doing. Just do a simple Google search, and you will find many companies offering black-hat search advertising techniques for immediate results. Using such techniques for search marketing will work but might have negative consequences for your company in the long run as Google’s AI is constantly improving it’s spam detection.
You can also reference their case studies of their previous work. This will give you a good idea of how they approached the project and what kind of results they could achieve.
Inquire about the company’s transparency
Transparency is essential when working with any search engine marketing agency. You should always be kept in the loop about the campaign’s progress and what actions are being taken. The company should also be able to provide you with reports regularly.
This is important because it will allow you to track the campaign’s progress and see if it is working as planned. It will also help you identify any issues that you might address quickly.
When it comes to SEM service, there are many moving parts. The company you choose should be certified in Google Ads, be a Google Certified Premier Partner and have other certifications from certified partners like Microsoft Advertising (Bing Ads), Hubspot, or Facebook Ads.
Don’t forget to compare pricing.
With online marketing, you generally get what you pay for. While some companies might offer cheaper rates, they might not be able to deliver the same results as a more expensive company.
This is because online marketing is complex and requires time and effort. Due to this, price becomes a tricky factor while hiring a company.
To maintain a good balance between quality and price, try to set your budget beforehand and filter out all the companies that don’t meet this. Once you have a list of potential companies, make the hiring decision by comparing their working style, previous projects, and client testimonials.
Contact their clients
One of the best ways to get an idea of what a company is capable of is by contacting its previous clients. This will give you a good understanding of how the company works and if they delivered on their promises.
It is straightforward to make false promises. As an outsider, you might be unaware of the actual results that the company can provide. You will get an independent, third-party view of what the company can do by contacting the clients. For example, marketing agencies can claim results from running search ads or SEO services that you will not be able to verify.
If the company is hesitant to provide you with references, it might be a sign that they are not confident in their work, or the clients might not support their version of success. In this case, it might be best to look for another company.
Check their interest in your company.
The company you hire should be interested in your company and what you do. They should take the time to understand your business model and objectives. Only then will they be able to provide SEM services that are tailored specifically for you.
An excellent way to gauge the company’s interest is by looking at its website. If they have taken the time to create a website design that caters to your niche, they are interested and have experience in your work. If all they have is a generic website on SEM marketing, then it means that they are not interested in you and are just looking for any client.
Hiring an SEM agency can be a daunting task. It is a big decision that will require a significant investment from your side.
This is why it is essential to do your research and due diligence before deciding. The factors mentioned above will help you narrow down your options and find the best company for your needs.
There is no one-size-fits-all solution when it comes to finding a good SEM agency. The best way to find the right company is by looking at your specific needs and objectives. Once you have a clear idea of what you want, it will be much easier to find a company that can provide you with the results you are looking for.
Finding the best SEM company doesn’t have to be complicated. By following the tips mentioned above, you can easily find a reputable and reliable company that will help you take your business to the next level. Send us a message today!