How To Spot The Best B2B SaaS
B2B SaaS is not for the faint of heart because SaaS is intangible. There is no physical product to be sold and the margin for error is very low as the customer base is often a handful of B2B SaaS companies who are looking for a niche product. If marketers do not hit their strategic goals and improve ROI quickly, business growth suffers.
SaaS industry is growing rapidly, making it more competitive in recent years. In 2022, the SaaS market is expected to reach $171.9 billion, compared to $145.5 billion in 2021. Most of the time, different companies offer extremely similar SaaS products, leaving it up to the marketers to highlight and market their unique selling propositions in front of the customers. Marketers employ various techniques to attract potential SaaS customers, one of which is .
In this article, we’ll talk about at length. We’ll discuss different B2B SaaS and their importance for SaaS businesses. We’ll also cover the cost and budgeting required for B2B SaaS and share a list of some of the best B2B SaaS . This article serves as a guide for B2B SaaS companies who are looking to hire companies to increase their SaaS sales. Let’s begin.
What is ?
is a that involves creating high-quality valuable that focuses on attracting prospects and securing customers from a targeted audience with the intent of solving their problems.
has become a major part of modern because it provides businesses with a way to connect with potential clients. aims to attract visitors to a company’s site, convert them into leads, and then nurture those leads into paying customers.
is becoming increasingly important for B2B SaaS companies. If B2B businesses want to succeed in today’s competitive environment, they must adopt an . One of the best ways to get started is to hire an that specializes in B2B SaaS .
What is an ?
An is a professional provider focused on helping small to enterprise businesses in building relationships with potential customers. firms have expert marketers who can create unique that attracts leads and converts them into paying customers.
B2B SaaS focus on building long-term relationships with prospective customers rather than trying to sell products directly. The best inbound marketing service companies will help you create the right kind of content so that it attracts more traffic from search engines like Google and Bing.
A good B2B SaaS firm will analyze your current and suggest innovative solutions that will improve your conversion rate. For example, they may recommend adding video to your blog posts or using or Facebook ads to target specific groups of people based on demographics, income levels, interests, behaviour and so forth which can improve organic and paid traffic levels that can fill up the pipeline with better opportunities.
What Are Some Common Types of ?
agencies offer various to improve customer engagement, customer acquisition, and fulfill business goals. They offer services based on their team size and expertise. Some examples of these strategies are:
1) Blogging and Video Production
77% of internet users read blogs. B2B SaaS companies can use blogging to post informative articles about their industry and share information with their audience. It allows businesses to share useful tips, tricks, and insider knowledge with their target markets. When done correctly, blogging can significantly increase website traffic and sales opportunities.
Videos are engaging and interactive which makes them great for capturing attention and converting prospects into buyers. They are great for showing how SaaS technology is solving real-world challenges. Videos can be used to explain product features, answer common questions, show off office locations, and much more. companies can use video production tools to create short promotional videos for your SaaS business.
It is also important to note that starting a blog is critical for your B2B SaaS success in the long term to sustain your growth organically, rather than only using paid channels like Facebook or Google. Secondly, you own the hub and the property. This is very important because you’re not “renting space” like you would with third party solutions like YouTube or Podcasting platforms like Spotify or Google Podcasts.
Remember, at any time you can loose a YouTube channel, loose your Facebook Ad Account or have your account suspended. Even Linkedin group pages, company pages and Facebook groups have been shut down by big tech policy makers. It’s not common, but it can happen so it’s critical to build your moat on a non-rented property like your personal website. Keep that in mind as you develop your .
2) (SEO) and Search Engine (SEM)
SaaS companies can use an SEM service or to improve their search traffic and search engine rankings. SEO and SEM both involve different methods of promoting websites online. SEO focuses on optimizing web pages for keywords while SEM targets search engine networks such as Google, Bing, Yahoo, Yandex. A well-thought-out SEO campaign can significantly increase organic traffic to a website by making it easier to find when someone conducts a search on a search engine.
Good companies understand what it takes to rank high and implement tactics like keyword research, AI-Powered , and link building to build backlinks to your site. These links allow website visitors to navigate to your site naturally through other relevant sites, eventually improving SEO. They can also monitor competitors’ backlink profiles and make changes to your if necessary.
3) Influencer and Paid Promotion for B2B SaaS
companies use influencer platforms to promote SaaS products on social sites. They can help you build relationships with bloggers and influencers who can promote your SaaS business online. They can create campaigns targeted towards specific audiences and generate detailed reports that track the performance of each influencer, allowing SaaS businesses to measure ROI by comparing the cost of each campaign against its revenue.
4)
As of 2021, the number of global email users has reached 4.1 billion. companies use to send messages directly to prospects, leads, and customers. They can offer this service either as a standalone feature or as an add-on feature to existing services.
Many companies have built comprehensive lists of contacts based on demographic data and previous purchases, allowing them to send personalized emails. This tactic effectively increases engagement levels which translates to higher conversions.
5) Generation and Conversion Rate Optimization (CRO)
Effective practices to better generation. use CRO tools like Google Optimize to optimize conversion rates for your B2B SaaS. A good will be able to track and measure conversion results. Based on the performance of previous campaigns, they can optimize existing campaigns to achieve better conversion.
6) and Web Analytics
firms use analytics tools to track how many visitors act on the relevant call to action after reading blog posts on the website. They can measure the performance of ad campaigns and improve them accordingly.
An can use these statistics to determine the performance of overall SaaS efforts. For instance, if there are few people clicking over from blogs, it may be worthwhile to invest time into creating more relevant and engaging SaaS .
7) Landing Page Development and Custom
They have the resources to apply A/B testing to determine which website or landing page design engages the customers more.
8) Mobile App Development
As of 2022, an estimated 6.5 billion people around the world use smartphones which will grow to more than 7.6 billion by 2026. If you want to increase the reach of your SaaS brand, then you should consider developing a mobile app.
companies can develop mobile applications to make it easier for your customers to access your SaaS products. Such mobile apps can be used to capture details about user behavior such as which product features appeal most to customers.
9) Management
B2B SaaS businesses can use to increase engagement with potential and existing customers. This is where can help. A good would develop a robust plan for the B2B SaaS company to increase its digital presence via omni-channel . They can use various tools to optimize channels.
In a comprehensive management , agencies are responsible for identifying the target audience, identifying relevant channels, producing quality for ads, creating some hype around the SaaS product, collaborating with influencers, analyzing customer feedback to identify pain points, and engage with the development team to suggest product changes.
10) Online Reputation Management (ORM) and Public Relations
12 positive customer reviews make up for one negative review. companies can use ORM tools to manage negative reviews posted by unhappy customers. If written with constructive intent, negative reviews often highlight customer pain points. SaaS companies can work on such pain points to facilitate existing and future customers.
An that manages channels for the SaaS business is responsible for managing its positive presence online. In case of a distasteful event, the is responsible to minimize any moral damage to the SaaS brand.
11) Webinars
In the last few years, webinars have emerged as a great source of , especially for B2B SaaS companies. 60% of companies are using webinars to improve their conversion. companies can host live B2B webinars via video conferencing software like Zoom to engage relevant CEOs, executives, and managers and turn them into high-paying customers.
12) Podcasting
Podcasts are under-utilized and they offer an extremely loyal and niche audience. In 2021, the number of monthly podcast listeners in the US was estimated at around 120 million. By 2023, this number is expected to grow beyond 160 million. Chances are that your competitors are not using podcasts to engage with their audience. When used correctly, they serve as a great tool for B2B SaaS companies.
Podcasts can hyper-target high-paying customers. B2B companies can use podcasts to deliver informative and educational , record audio interviews with domain experts, and share their success stories. can contribute significantly during the entire process of recording, editing, and publishing the podcasts to various channels.
13) E-books and White papers
E-books and white papers are generally written to educate existing and potential customers about a company’s products and services. They particularly target CEOs and executives to bring more awareness about B2B products. have highly-skilled technical writers who can write e-books and white papers for B2B SaaS products.
14) Infographics and Surveys
B2B companies can use infographics to present eye-catching visual representations of their business data. firms have skilled graphic designers who can create these infographics. They can then distribute these infographics via channels or make them a part of various campaigns.
companies can also conduct online research studies and surveys on behalf of their SaaS clients to study the market and observe customer sentiment about their B2B SaaS products.
It is important to note that your should be aligned with your overall . You should not simply engage with tactics just because you hear they work well. Make sure that you are doing what works in terms of your budget, time frame, and business objectives.
Does B2B Still Work?
has been around since the early days of the internet, but it still works today. It’s not just about anymore. It’s about creating an online presence where prospects come to you instead of you having to go to them.
Reports suggest that generates 54% more leads than strategies while leads that are generated through on average cost 61% less than generation through outbound strategies.
With more leads at less cost, business ROI eventually increases and SaaS companies have more budget to spend on the weaker aspects of their business like revamping the website or increasing ad spend.
However, takes time to generate profitable results. Digital marketers try to optimize funnels and pipelines to refine brand messaging and speed up the overall process. But immediate results are not always promised. In other words, an is not a quick fix to SaaS challenges. It is up to the SaaS business to decide how much time and effort they can afford to spend on .
Why Is Important for Your B2B SaaS Business?
has become increasingly popular among SaaS businesses because it provides a more effective means of reaching potential customers than traditional advertising methods. By using content marketing strategies like blogs and social media posts, SaaS businesses can create valuable online assets that attract visitors and encourage them to take action.
also allows SaaS businesses to target specific audiences instead of relying on mass- techniques. Because consumers are always looking for ways to save money, businesses can use this to reach out to people who are likely to be interested in their products or services.
An effective process improves , trust, and gives SaaS companies an authoritative voice in their niche by generating valuable in the form of articles and blog posts. Instead of advertising, 80% of business decision-makers prefer reading articles to obtain relevant information, making an essential pillar in the B2B SaaS .
What Should You Look For When Hiring a B2B SaaS ?
The Internet is full of dishonest agencies claiming to offer high-quality service at cheap rates. However, any “cheap” doesn’t deliver what they promise, so you must do extensive research before hiring one.
Since depends heavily on the quality of your digital , it’s important to choose a reputable with proven expertise in B2B SaaS creation. This will ensure that your company receives high-quality from reliable sources that will help boost and ultimately increase sales.
If you’re looking for a reputable B2B SaaS , here are five things you should consider:
1) Experience With Your B2B SaaS Niche
It’s not enough to know how to run a successful campaign. You need to find someone who understands your industry and knows which tactics work best for your SaaS business. For example, for e-commerce SaaS products are different than pharmaceuticals, or healthcare products.
2) Clear and Concise Plan
A good B2B SaaS will understand how to effectively market your product through various channels. They will provide you with a clear plan that includes everything you need to succeed.
3) Good Communication Skills
You don’t want to hire someone who doesn’t communicate well. McKinsey reports that 70% of buying experiences are based on how the customer feels they are being treated. A good will have excellent communication skills. They should be able to explain their ideas clearly and answer any questions you might have about their plans.
4) Great Customer Service
Businesses are willing to pay more if they get high-quality customer service. According to Salesforce, 67% of customers would pay more to get a better customer service experience. While bad customer service results in loss of business. In the US alone, each year $62 billion is lost due to poor customer service. When you hire an , you want to make certain that they’ll take care of any issues that arise during your projects.
5) Transparency
Transparency is essential if you want to trust someone with your business. Make sure that the you choose is willing to share information about themselves and their previous projects.
Once you’ve found the perfect , ask them to send you examples of their past work. If they’re unwilling to show you samples of their work, it could mean that they’re hiding something.
8 Steps to Vet the For B2B SaaS
Finding the right B2B SaaS may seem difficult at first. There are hundreds of different options out there, so how do you know which ones will you on the path to success?
Here is a step by step process to keep in mind when searching for an ideal B2B SaaS :
1. Understand What You’re Looking For
Before hiring an , you should have a clear idea of what you expect from the . Answer these questions:
- What kind of do you want to avail?
- How much time do you plan to spend working with them?
- What kind of budget do you have available?
- What MRR goals do you want to hit with your SaaS?
If you don’t have answers to these questions yet, now is the time to start thinking about them. Once you’ve got a better understanding of what you want, it’ll make finding the perfect match easier.
2. Research Your Options
Once you’ve decided what you want, it’s time to look for that fit your SaaS business needs. Look for agencies with strong expertise and a good reputation on the market along with great SaaS case studies. Start by asking your colleagues who are working in your SaaS niche. If an is recommended to you by someone else, that must mean that they’ve done great work for clients in the past. Otherwise, searching for agencies on Google can offer many potential candidates which might not be the very best options.
3. Look at Their Websites
Take a few minutes to browse the websites of the companies you’re considering. You may want to consider the following:
- Does the site look professional?
- Is it easy to navigate?
- Do the images and videos tell a compelling story?
- Are they relevant to your B2B SaaS business and do they show relevant expertise?
Just by observing their websites and consuming their , you can get a better idea of whether the is the best fit for your SaaS business.
4. Initiate Conversation
Once you’ve narrowed down your list of candidates, it’s time to call up those agencies and ask them about their experience.
- Are they willing to share their B2B SaaS portfolio?
- Do they have testimonials or case studies?
- Can you speak with past clients?
Checking references is a way to get a sense of whether or not a company is trustworthy. You can contact previous clients and ask them about their experiences with this .
5. Interview Them
Now that you’ve done all the research you can, it’s finally time to sit down with the agencies you’re interested in and talk through your goals. Get an idea of what they offer.
Notice the kind of questions they are asking you about your SaaS business. A good would try to learn more about your business and has the ability to create a strategic plan based on their previous successes. If an shows a great level of relevant expertise, they can prove to be the right fit for your business.
6. Choose Wisely
After talking everything over, choose the best based on your needs and preferences. For example, if your SaaS product deals with e-commerce, then prefer an that specializes in SEO () and SEM (search engine ). It doesn’t matter how many other companies you interview; only one will end up being the best choice.
7. Communicate Regularly
Don’t forget to follow up after you hire someone. Make sure you communicate regularly and check in to see how things are going and whether your campaigns are progressing as planned. This will help you avoid surprises later on.
8. Evaluate
It’s important to evaluate your new partner periodically, especially in the beginning. Check if your campaigns are generating the promised results. See if the existing funnel can be improved in any way.
As your business grows and changes, your relationship with your also changes. Be sure to review your contract and make adjustments as needed.
How Much Does Hiring a B2B SaaS Cost?
The cost of varies depending on the size of your budget and the number of hours spent by the on your SaaS campaigns. Most small SaaS businesses can expect to pay between $5,000-$30,000 per month for . However, larger companies with multiple divisions may need to allocate large portions of the budget to activities, paying up to several thousand dollars each month.
B2B SaaS may offer different payment models. On an hourly basis, a B2B SaaS can typically charge anywhere between $150-$350. Others may offer a retainer agreement where the cost can be fixed for a specific period of time. Pricing models vary by .
Some companies also offer a project-based payment model where the is bound to deliver services for a specific project or campaign. Performance-based are also becoming increasingly popular among B2B SaaS companies. The agrees to specific performance criteria and the B2B business only pays when that criterion is met, regardless of the work delivered.
B2B SaaS companies should choose a payment model that is aligned with their requirements and budget. If an only offers a certain kind of payment model and does not show any flexibility, it is best to seek other options.
How to Audit Your B2B SaaS
To audit your B2B SaaS , start by looking at what’s working and what isn’t. You may want to consider using analytics tools like Google Analytics to see which parts of your website or blog get more traffic than others. You can also look at the number of people who have visited your website or the number of downloads for your mobile application. This will give you a rough idea of whether your are paying off.
Define and track KPIs that are aligned with your SaaS business goals. KPIs like velocity rate, net dollar retention, and monthly recurring revenue can benchmark the performance of your .
Small-scale SaaS businesses can do simple spreadsheet analysis to compare the cost per click for each type of their active ad campaign. If certain types of ads aren’t generating as much interest as others, they can cut back on them without sacrificing too much revenue.
The best way to ensure that your is effective is to measure its success. Once you’ve identified your strengths and weaknesses, you’ll be better equipped to plan future campaigns.
In-House vs. – Which is Better for Your B2B SaaS Business?
Depending on the size of the B2B SaaS companies, business owners can decide to build and expand an in-house team or outsource these services to an firm.
help companies build brands, develop strategies, design websites, manage accounts, and perform other tasks. They attract leads, convert them into sales, and nurture them so they become loyal customers. are usually hired because they offer a combination of skills that no single company possesses.
Another reason why B2B SaaS companies hire agencies is that they don’t have time to learn everything about SaaS themselves. They simply don’t know enough about the latest trends to make informed decisions. They also lack the resources needed to create compelling as their focus is mainly on improving their SaaS products.
A third reason why companies hire has to do with budget constraints. Some companies simply cannot afford to invest in without getting something back in return. An has a proven track record of running successful campaigns and increasing business revenue, giving SaaS business owners enough satisfaction to spend their limited budget.
An in-house team may have better domain knowledge of their SaaS business but the team can be limited due to many business constraints. They cannot scale as quickly as an . However, if you decide to work with an , there are several things to keep in mind:
- Make sure the understands your goals.
- Give them enough time to complete projects.
- Be clear about what you expect from the campaigns.
- Set realistic milestone KPIs along the way.
- Have regular meetings to discuss progress.
- Keep track of advertising costs and fees.
vs. —Which One is Better for B2B SaaS Companies?
focuses on attracting prospects through creation and distribution over various channels. While tends to produce higher-quality leads, it can take longer. If your product is unique or requires some additional research from the customer side, adopting an methodology may be a better option for your B2B SaaS company.
is a technique that involves reaching out to potential customers via cold calling and emailing them directly. works better for businesses that sell products and services where people are already looking for solutions. It demands more engagements between your business representatives and potential customers which increases the cost of doing business.
B2B SaaS companies are actively increasing their . However, it is better to create a balanced ratio between and techniques. Ignoring one of them completely could potentially result in lowering business ROI.
or Account-Based —Are They Similar?
Account-based (ABM) is gaining more popularity among B2B SaaS companies. ABM is a targeted approach to engage the highest-paying customers with personalized campaigns and digital .
lays the foundation for account-based by organically attracting and securing high-paying customers. ABM accelerates the funnel by providing a rich customer experience to existing clients which results in improving customer retention. When more customers are retained, the overall business ROI increases as it cost 6-7 times more to acquire a new customer than to retain an existing customer.
For B2B SaaS companies, both are equally important. The high-paying leads generated as a result of are nourished through personalized ABM. These customer accounts are given special privileges such as early product access, customized pricing plans, discounts, vouchers and in-depth product information.
Top 10 Firms for B2B SaaS Companies To Consider Hiring
If you have decided to hire an inbound marketing agency to flourish in this competitive SaaS industry, we suggest hiring an agency that offers expertise in your niche, have a proven track record, and has the ability to scale as per your business growth.
Here’s a list of the top 10 B2B SaaS .
- Algocentric Digital Consultancy
- SmartBug Media
- Roketto
- Black&Orange
- TheSmarketers
- Riverbed
- Gripped
- Digital Litmus
- RevenueZen
- Inturact
1. Algocentric Digital Consultancy
Securing the top spot may sound a little biased but we really take pride in the services we deliver to our B2B SaaS clients. Algocentric offers highly strategic Fractional CMO Services, AI-Powered SEM and AI-powered as part of an overall SEO approach, AI-Powered paid social , and CRO services as part of our expertise. We believe that the combination of AI and digital marketing services can offer explosive growth for B2B SaaS companies and gives a data-driven competitive edge to our clients. If you’re looking for the , you should consider us a potential option to help you run your and other needs.
2. SmartBug Media
SmartBug Media offers a great team of marketers who specialize in intelligent that can generate more leads, increase revenue, and improve brand authority.
3. Roketto
Roketto offers full-funnel with over 9+ years of experience. They promote a consumer-driven and -rich solution at every stage of the funnel to educate and engage with prospects. Other than SaaS technology, Roketto also specializes in real estate and industrial .
4. Black&Orange
Black&Orange is a certified HubSpot partner offering , and to many well-known technology companies worldwide. They offer consultancy to improve existing pipelines along with custom HubSpot integration and implementation.
5. TheSmarketers
Smarketers specialize in B2B account-based and for IT, healthcare, telecom, and manufacturing industries. They gather customer insights using market research and AI tools, to develop personalized and engage high-paying clients effectively.
6. Riverbed
Riverbed offers inbound marketing automation for B2B SaaS companies to attract high traffic, convert and qualify more leads. They offer a wide range of including ABM, CRO, creation, and . Besides B2B SaaS, Riverbed also provides its expertise in other industries such as Edtech, Healthcare, and Real Estate.
7. Gripped
Gripped deals in B2B along with generation, , and . They also offer B2B SEO, , and website development services.
8. Digital Litmus
Digital Litmus offers and demand generation machine for B2B SMEs to generate more leads, improve website and conversion rates, improve sales team performance. They specialize in , , and growth-driven campaigns.
9. RevenueZen
RevenueZen offers a wide range of including keyword research, on-page SEO, link building, LinkedIn , and editorial review for B2B SaaS companies. Besides B2B SaaS, they provide expertise for healthcare, solar and renewable energy, and healthcare industries.
10. Inturact
Inturact is a B2B SaaS product-led growth that offers , product and consultation, growth hacking, and web and data analytics services to its customers.
Grow Your B2B SaaS Company With Algocentric Digital Consultancy
A B2B SaaS company relies on an effective plan to secure more clients and generate more sales. that specialize in B2B SaaS can streamline the strategies for B2B SaaS companies. They have the right expertise and resources to carry out activities on a large scale.
At Algocentric, we support the growth of B2B SaaS companies with AI-driven practices. With many success stories in our portfolio, we offer complete that can initiate explosive growth for your B2B SaaS company. Our results are strictly backed by data-informed decisions and KPIs.
We believe in a value-driven and outcome-based model that offers transparent and scalable business outcomes without wasting any time and money. Learn more about our AI-powered to understand how we help B2B SaaS companies expand rapidly.
As always leave us a comment below on your experiences with or send us a message today and we can discuss how we can grow your MRR faster.
