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  • Author: Algocentric CMO

Author: Algocentric CMO

What is Programmatic Advertising

What is Programmatic Advertising: A Complete Overview

  The days of using guesswork in advertising are long gone, and precision has taken over. Programmatic advertising is a digital marketing strategy where algorithms and real-time bidding dictate ad placements.  To understand this, it is vital to know the difference between successful and unsuccessful campaigns.  To begin, one must understand the digital programmatic’s foundation: […]
Google Marketing Platform vs Google Ads

What Is The Google Marketing Platform vs Google Ads

In this article, we’ll discuss the differences between the Google Marketing Platform vs Google Ads. The Google Marketing Platform is an integrated suite of marketing solutions. The platform helps digital marketers plan, execute, and measure campaigns across various channels. It offers intelligence data on online user activity across shopping ads, display advertising, video, search, social, […]
SaaS SEO Marketing: 5 Simple Things You Can Action Today

SaaS SEO Marketing: 5 Simple Things You Can Action Today

Introduction to Saas SEO Marketing If you own a SaaS (Software as a Service) business or work in the industry, you most likely know that marketing is a vital part of growing your brand. However, with so many other companies also vying for your target audience’s attention, how can you ensure that your brand stands […]
How a SaaS PPC Agency Can Help Unlock the Power of B2B SaaS Marketing To Turbocharge Your ROI and Outpace Your Competitors

How a SaaS PPC Agency Can Help Unlock the Power of B2B SaaS Marketing To Turbocharge Your ROI and Outpace Your Competitors

Defining B2B SaaS Marketing & Its Benefits Business-to-business (B2B) software-as-a-service (SaaS) marketing involves the use of digital technologies to reach out to potential customers and promote a company’s services. It takes advantage of the latest technologies to make sure that a business maximizes its return on investment (ROI). A successful B2B SaaS marketing strategy requires […]
How Much Do SaaS Companies Spend On Marketing

How Much Do SaaS Companies Spend On Marketing?

  This is a common question that SaaS companies face when allocating their marketing budget. There are many factors to consider when making this decision, such as the size of the company, the stage of the product (pre-launch, MVP, PMF, Growth-Phase, Hyper-scaling), and the growth goals of your marketing team. Generally, B2B SaaS companies will […]
38 Scalable SaaS Business Model Examples

38 Scalable SaaS Business Model Examples & 7 SaaS Business Models Explained + [KPIs & Metrics To Track Growth]

What is SaaS?   SaaS is a type of subscription software that allows users to access and use the software from a remote location. It is a newer software model that delivers software over the Internet instead of through the traditional software installation process. SaaS generally has three components: application software, platform, and infrastructure. Application […]